THE ATTRACTIVENESS OF LOGISTICS IN VIET NAM THROUGH THE VIEW OF LOGISTICS GENERAL FEMALE MS VO THI PHUONG LAN

Logistics is not new in Vietnam, but to mark the growth of domestic enterprises must be considered in the past 10 years, when many names have made the mark on the market with increasingly high position in the context of globalization. Among them, can’t fail to mention Amerasian Shipping Logistics (ASL) of female chairwoman Vo Thi Phuong Lan.

Starting from the first day on the lecture hall of MSM MBA program (Polytechnic University), Ms Phuong Lan said that the decision to choose logistics first is a charm.

Ms Vo Thi Phuong Lan, President of Amerasian Shipping Logistics (ASL), Chairwoman of the Southern National Startup Advisory Council

Over the past 12 years, ASL Corp of Ms Phuong Lan has become one of Vietnam's leading logistics companies both in terms of service delivery, partner network and prestige with many awards, titles. ASL has been established since the days when the logistics industry in Vietnam has not been shaped and developed - it is the story of the pioneers. In the current context of integration, to confirm the position of the business, the role of the administrator is called. The story of the Vietnam female logistics general also started to new page. Meet with Ms Vo Thi Phuong Lan, President of Amerasian Shipping Logistics (ASL) and the President of the Southern National Startup Advisory Council, on September, she had a chance to share about the new developments of the business and the picture of logistics industry in Vietnam recently.

According to you, what is the attraction of logistics enterprises in Vietnam to international partners?

Ms. Vo Thi Phuong Lan: First of all, Vietnam is still a potential market, especially in new areas such as e-commerce logistics. Due to its central position in the region, as well as a gateway for Indochinese goods, during the logistics period, there are many new ones to be introduced. This is a great resource. On the other hand, many enterprises in the industry have also actively changed the thinking, finishing the international logistics licensing, applying the technology in the direction of integration, so the usual limitations of domestic logistics make the customer International hesitation has significantly limited. More importantly, human resources in the logistics industry has also begun to expand as new demand for the market. New fields, especially technology such as e-logistics or logistics for e-commerce, require more trained human resources. Generally speaking, the major partners will provide these training solutions, the need to do business is to deploy specialized departments on the basis of human resources to prepare for the project. Young people have a tendency to learn quickly and their ability in English has made this process smooth and quick.

What has ASL done to take advantage of this economic stimulus?

Ms. Vo Thi Phuong Lan: As mentioned above, new areas in Vietnam will attract investment from international partners, thus approaching new areas of the industry, especially technology logistics, poses as one of the key strategies in this stage.

Vietnamese enterprises have access to logistics for B2B e-commerce

ASL also has the opportunity to work with one of the world's "e-commerce giants" to develop key projects for e-commerce and logistics in Vietnam. These partners are interested in Vietnamese logistics companies because they have the ability to transport goods to major markets such as the US, China and Europe, but require full service packages at competitive prices. ASL companies have position preferences (Vietnam is close to China, Ho Chi Minh City economic center), capacity (international licenses, experience) and network (partners) The lower the price of service, the easier it will be to attract large businesses. In other words, in these cases, the logistics unit is both an advisor and a project implementer. International integration is also set for logistics requirements for faster entry. Understanding this, ASL has actively prepared for itself important international legal documents. In addition to business licenses, customs clearance permits (currently ASL is the customs agent for many foreign companies in Vietnam), the company owns a multinational shipping license, a container / container fleet Only international standard and team of professional customs procedures. With this foundation, ASL has built a relatively complete door-to-door service from Vietnam to the international market, from B2B (Business-to-Business) to retail businesses. For exporters, package logistics services appear to provide peace of mind and save time for them. Customers only produce goods and leave at the factory, companies like ASL take over the delivery from the factory to the receiving unit.

B2B e-commerce channels such as Alibaba have many suppliers in Vietnam and they are asking these suppliers to ship their products overseas through their B2B e-commerce platform. ASL has made the final key to the process. B2B e-commerce businesses are often not specialized in logistics, so they will look for specialized B2B logistics units (B2C e-commerce usually have their own delivery system). To reach the B2B transport model above, ASL is building a road map, business strategy - marketing, plans to build a team of human resources closely. In particular, the most specific platform is to build a B2B e-commerce department (about 20 professional staff, English proficiency) right in the industry. After that the facilities and finishing training ability for young team.

Thank you for the conversation!

According to DDC CNQT

Editer: Duong Tuyet