22 June 2023

Durian Ri6, rice ST25, etc. has a brand name in Australia. Enterprises are not allowed to mix grade 2 goods to devalue, which will affect the brand of Vietnamese agricultural products.

According to statistics of the General Department of Customs, in the first four months of 2023, two-way turnover between Vietnam and Australia reached more than 4.52 billion USD, down 5.81% over the same period last year.

In which, Vietnam's export turnover to Australia reached nearly US$1.69 billion, down US$114.69 million (equivalent to a decrease of 7.89%) over the same period in 2022. In the opposite direction, Vietnam's import turnover from Australia reached more than 2.83 billion USD, down 134.40 million USD (equivalent to 4.53% increase) over the same period in 2022.

Political-diplomatic relations between the two countries have been increasingly consolidated and tightened, and there is still plenty of room for future development, creating a solid premise for growth in many fields.

Besides, the export tax on goods exported from Vietnam to Australia is almost 0%, making it easier for businesses to find high-quality raw materials from member countries...

The Free Trade Agreements (FTAs) to which the two countries are members have come into play; Vietnamese goods have had a certain foothold in the Australian market.

Besides the advantages, currently the quality of Vietnam's export goods has been improved and gradually improved, but it is not uniform and unstable. On the other hand, the competitiveness of Vietnam's economy, businesses and products, although improved, is still weak compared to other countries, including countries in the region. Therefore, joining FTAs also increases competitive pressure on Vietnamese goods and businesses.

The global economy as well as the Australian economy slows down due to the impact of inflation, leading to a decrease in purchasing power in the host markets, people tend to tighten spending, import goods, promote investment. more or less affected. In Vietnam, there are still businesses, associations and localities that have not focused on promoting at international fairs to get orders.

In the past time, to support businesses, trade promotion activities and support to promote Vietnamese products have been actively and effectively implemented by the Vietnam Trade Office in Australia. Accordingly, supported businesses to participate in the Foodservice International Fair (April); coordinate with the Embassy to promote "Make in Vietnam" at the Foodservice International Fair, in which, focusing on key agricultural products with strengths of Vietnam; coordinate with embassies and enterprises to organize trial events of frozen jackfruit, frozen banana, frozen pineapple, etc.

At the same time, promoting the role of a bridge, the Vietnam Trade Office in Australia has assisted in providing information on the business investment environment, answering questions about Vietnam's business regulations, and supporting corporations. Foreigners learn, expand and strengthen business investment in Vietnam...

According to the Vietnam Trade Office in Australia, in the context of exports facing challenges, the organization of export promotion delegations should focus on international fairs in Australia to bring real effects. In Australia, the establishment of business groups is very simple; Naming is also optional. Many Groups are founded by a few individuals, without a large enough business network behind. The results of such formal trading activities do not bring benefits to enterprises.

For the sake of businesses, it is necessary to actively attend international fairs to have orders. In particular, the Vietnam Trade Office in Australia recommends that localities, businesses and trade delegations should focus on a number of main fairs in Australia such as: Food Technology Fair; Fair of Agriculture, Fisheries and Food; Exhibition on energy (Construction, equipment, technology); International exhibition of sources of goods; Furniture Fair; Fair of building materials.

Entering the market is difficult, keeping the market is even more difficult. According to the Vietnam Trade Office in Australia, after efforts to build a brand, Ri6 durian, ST25 rice, frozen jackfruit, frozen passion fruit, cashew nut, and Vietnamese coconut have been branded in this market. Therefore, it is suggested that businesses do not mix grade 2 goods to devalue, this will make consumers turn away from Vietnamese agricultural products.

For businesses that have an order to prepare to export to the Australian market, it is necessary to ensure that the goods have met the biosafety import conditions and fully prepare the minimum import documents according to Australian regulations. . Ensure containers of imported goods and food must comply with the requirements and are clean to limit risks that will affect the progress of goods inspection. Pay special attention to product quality.

At the same time, regularly update the regulations of Australia; actively monitor and discuss with importers, legal consultants, and the Vietnam Trade Office in Australia to avoid problems arising in the process of exporting goods.

Source: congthuong.vn